THE PURIST
Creation of new luxury wellness brand. A self contained retreat & spa concept to live within existing 5* hotels around the world.
Industry insights, strategy research, expert interviews. 50+ names penciled, 12+ concepts explored, 8+ visual identites crafted. Market testing and analysis in 4 continents. Full visual identity.
Wholeness through simplicity and equilibrium.
A sustainable you.
A 360° holistic wellness experience.
All-rounded. Elemental. Essential. Pure. Contemporary wellness
Brand Mood film
MERCI - Kaixin, Lea, Flore, Julien, Sofia, Dan, Stef, Xavier & all the teams involved.